Scopic brandmark
The Scopic brandmark signifies the act of perspective-taking: building frames of references and helpful ways of seeing, viewing, and examining what is otherwise invisible to the naked eye or hidden from knowledge. Each perspective is a window into a new world.
Anatomy
4 elements
The Scopic brandmark has four differently-sized elements arranged in an asymmetric quadrilateral graph.
4 connections
The 4 elements are connected to their neighbours, and not diagonally to keep it simple and the meaning obvious that clearly symbolises a scope, a frame, or a perspective.
Size scale
The mark holds from 120 px to 16 px. At small sizes, the stroke width needs to be compensated to maintain legibility.
120px · app icon
64px · icon
48px
32px
24px · badge
16px · favicon
On colour
Brand
Light / Dark
Exported files
Production-ready files. Use these for all actual output — print, app, web.
